Tory Hains
Multimedia Producer | Content Strategy & Operations | Product Marketing Lead
Greater Los Angeles Area | tory@luxmediahouse.com |
M: (951) 751-5146 | Resume | LinkedIn
The Short Story
I am a multimedia producer and content strategist with over 5 years of hands-on filmmaking, design, and brand storytelling experience. I don’t just make beautiful videos; I build media assets that solve real business problems. Whether it's making nervous executives look natural on camera, turning complex product features into simple visual stories, or building a library of high-converting social assets, I bridge the gap between creative execution and business goals.
What I DO Best
End-to-End Production: Over half a decade directing, shooting, and editing commercial video, drone footage, and corporate brand stories.
Content Strategy: Building modular video frameworks. I take one big shoot and break it down into weeks of high-performing organic and paid content.
Product Marketing: Translating technical features into creative campaigns that make people actually care about a product.
My Toolkit: Adobe Creative Suite (Premiere, After Effects, Photoshop, Lightroom), DaVinci Resolve, Frame.io, Figma, Notion, Google Analytics, Vimeo, Loom, HubSpot, DJI Drone Platforms, Sony and Canon Cinema Cameras.
Featured Case Studies & Business Impact
Didi Hirsch - Alive Together 2025
The Goal:
Capture a high-stakes live event to drive future registrations and attract high-value corporate sponsors, while solving the client’s long-term challenge of content scarcity for their year-round digital marketing.
How I Did It:
I looked at this event shoot as a multi-channel content engine. Instead of just delivering a standard, one-and-done event recap video, I architected a modular shooting strategy. I built out a comprehensive asset framework, directing the team to capture timeless b-roll, high-fidelity soundbites, and dynamic drone shots. I then structured and delivered a meticulously organized visual asset library of raw and stylized footage, giving their internal marketing team the foundation to create infinite variations of short-form social, email banners, and sponsor pitch decks.
The Impact:
Massive Cost Efficiency: Engineered an asset library that cut the client's outside content creation expenses by 45% over the following year by eliminating the need for subsequent localized shoot budgets.
Organic Channel Growth: Provided the internal marketing team with a vast repository of high-quality collateral, driving a massive spike in organic cross-platform social engagement and brand awareness.
Sponsorship Enablement: Delivered polished, high-production media segments that equipped the client with professional, trust-building visual proof to pitch to future corporate donors and event attendees.
“Tory helped us change our approach to content and how we should utilize our photo and video assets. Instead of just showing up and shooting our live event, he helped us build a media library that really did have a huge impact on our marketing budget and outreach. I highly recommend him for the strategy as well as the great quality!”
— Kylee Ferris | Project and Event Manager, Didi HirschCalifornia Custom Pools - Process Explainer Videos
The Goal :
Eliminate customer anxiety around a complex, high-ticket buying process while optimizing the sales team’s workflow so they could stop repeating themselves and focus on closing new business.
How I Did It:
I looked past the standard "website overview" and instead built a modular sales enablement asset. I mapped out the most common customer friction points and structured a process-explainer video that proactively answered them. I handled the end-to-end production—from scripting to editing—ensuring the timeline was clear and visually engaging. Finally, I integrated the video directly into the sales team’s pipeline, embedding it into automated email sequences and text message follow-ups to educate prospects before their first discovery call.
The Impact:
Accelerated Sales Velocity: Streamlined top-of-funnel education, cutting time spent on discovery and repetitive phone calls by 30% for the internal sales team.
Increased Team Capacity: Saved hours of communication friction per rep, allowing the team to scale operations and reallocate their time toward high-intent, revenue-driving deals.
Stronger Brand Trust: Lowered customer acquisition barriers by establishing immediate authority and transparency before a salesperson ever hopped on the phone.
“We work together pretty frequently, and I think that’s because, as a business owner, I appreciate not just the quality of the work, but the way I can mention a problem I’m having at work and he just comes up with a solution for me through video. And I just sit there like, " Wow, I didn’t think of that; let’s do it!”’
— Danny Smith | CEO, California Custom PoolsDoug’s Wash Auto Detailing - Eaton Fire Recovery
The Goal :
To drive local awareness and foot traffic to a small business that was impacted by the 2024 Eaton Fire. The objective was to craft a visually striking, emotionally resonant piece of short-form content that didn't just tell a story of survival, but actively motivated the community to show up and support the business during its recovery phase.
How I Did It:
Dynamic Pacing: Balanced high-energy, engaging pacing with moments of emotional depth to capture the true grit of the business owner.
Human-Centric Storytelling: Structured the hook around the business's raw comeback story, instantly capturing viewer empathy within the first 3 seconds.
Aesthetic Visual Narrative: Utilized sharp, polished cinematography contrasting the struggle of the fire with the vibrant, high-quality presentation of the business's current offerings.
Native Platform Optimization: Tailored the content specifically for Instagram Reels, pairing the footage with trending, emotionally supportive audio and a clear, actionable call-to-action (CTA) in the caption.
The Impact:
Community Activation: Sparked immediate local engagement, driving meaningful shares, saves, and comments from community members pledging their support.
Brand Visibility: Boosted digital reach for the small business, introducing their brand to a wider audience outside of their traditional customer base.
Emotional Continuity: Delivered a high-production-value piece that elevated the business’s digital presence, proving that high-stakes storytelling can thrive in under 60 seconds.
My Philosophy
I view video, design, and photography as structural business tools, not just art pieces.
Don't get me wrong, I love stunning visuals and high production value. But if a video looks like a masterpiece and fails to solve a concrete business problem - whether that’s lowering a customer acquisition cost, speeding up a sales cycle, or saving an internal team time - then it didn't do its job.
Chasing quick viral metrics is a short-term game. I’m focused on building sustainable, modular media systems that companies can rely on long-term. My goal is always to bridge the gap between creative execution and business growth, creating assets that serve a clear purpose and scale along with the product.